Senior Business Development Partner | Strategy Consultant | China-GCC Trade & Investment Specialist
Email lilly@alalawico.com
Phone +968 24699761-2
Mobile +968 95868968
Biography
A seasoned expert in business development with over two decades of experience spanning the construction, oil & gas, banking, and financial service sectors.
Proven expertise in strategy formulation, market development, and management consultancy, with a strong foundation in consumer products and retail management.
Recognized for an extensive professional network across the GCC and other regions, and well-connected with numerous state-owned Chinese enterprises, private Chinese entrepreneurs in Dubai, and key Chinese business societies in the Middle East.
Master of Arts in Economics School of Economics, University of Bucharest, Romania 1994 – 1998 Major: Economics & Business Management
PROFESSIONAL EXPERIENCE
Chief Representative – China Madayn (Public Establishment for Industrial Estates, Sultanate of Oman) 2017 – Present
Officially appointed to strengthen China-Oman industrial and trade collaboration.
Facilitated numerous strategic partnerships between Chinese enterprises and Omani projects.
Promoted Madayn's industrial estates as key destinations for Chinese investment in the GCC.
Founder & CEO Al Sakhra General Trading & LIWA Lifestyle Brand Dubai, UAE | 2021 – Present Founded a successful trading company focusing on niche markets and consumer products.
Created “LIWA”, a personal lifestyle brand officially recognized by the Dubai Government as part of the Dubai Brands initiative.
Positioned LIWA in the premium lifestyle sector targeting Chinese and GCC consumers.
Secretary-General & Co-Founder China Digital Creative Association, UAE 2022 – Present Established the first Chinese digital creative association in the Middle East.
Registered officially in the UAE with a mission to connect Chinese digital innovation with GCC market opportunities.
Leads strategic initiatives to promote digital culture, cross-border innovation, and entrepreneurship.
Senior Roles Across Multiple Organizations (2008 – Present) Held senior executive and consultancy roles across various sectors including oil & gas, construction, and finance.
Played a key role in international negotiations, investment promotion, and regional expansion of Chinese enterprises.
KEY ACHIEVEMENTS
Alipay–Network International Partnership Negotiated and participated in a landmark agreement between Alipay and Network International (Emirates NBD subsidiary), with a contract value exceeding USD 1 billion.
Strategic Project Involvements
USD 9 billion Refinery Project in Oman (EPC+F)
USD 1.5 billion Dragon Mart Project in Djibouti (PPP)
USD 800 million LPG Project in Oman (EPC)
STRENGTHS
Proven leadership in strategic business development across complex environments.99%
Deep understanding of international markets, particularly GCC-China relations.99%
Strong experience in distribution, wholesale, and retail operations.99%
Broad expertise in innovative business models and product development.99%
Excellent multitasking, deadline management, and project execution skills.99%
Excellent multitasking, deadline management, and project execution skills.99%
Highly adept at cross-cultural communication, team collaboration, and client engagement.99%
Known for high integrity, discretion, and professionalism.99%
Fluent in navigating government relations and private sector partnerships.99%
REGIONAL EXPERTISE
GCC Countries (Oman, UAE, Saudi Arabia, Qatar, Bahrain, Kuwait)
